7 Amazing Tips To Get Your Business Off The Ground Without Hiring A Marketing Consultant
Are you a small business owner looking for someone to come in and help establish effective marketing? Maybe you have an idea but aren’t sure how to get it off the ground, or maybe you know what you want to do but don’t have any time to execute it. In this article, I give suggestions for getting started without hiring a marketing consultant.
What is a Marketing Consultant?
A marketing consultant is a professional who helps businesses to market their products and services. Marketing consultants can provide a range of services, from developing marketing plans to implementing marketing campaigns.
There are many benefits to hiring a marketing consultant. Marketing consultants can help you to save time and money by providing expert advice and guidance.
They can also help you to identify new opportunities and target markets. In addition, marketing consultants can provide valuable insights into your customer's needs and how to best reach them.
If you’re thinking about starting a business, or if you’re already running a small business, then it’s definitely worth considering hiring a marketing consultant.
With the right marketing consultant on your team, you’ll be able to take your business to the next level!
How to use your brand as a marketing tool?
If you’re starting a business on a shoestring budget, you’ll need to get creative with your marketing efforts. One way to do this is to use your brand as a marketing tool.
There are a number of ways you can do this:
1. Use your logo and company colours in all of your marketing materials. This will help create a cohesive look and feel for your brand, and make it instantly recognisable to potential customers.
2. Make sure your website is optimised for SEO and that it includes content that accurately reflects your brand identity. This will help ensure that people searching for products or services like yours will be able to find your site easily.
3. Use social media to promote your brand and connect with potential customers. Make sure the content you share on social media is visually appealing and consistent with the rest of your branding.
4. Create helpful, informative blog content that showcases your expertise and helps solve problems for potential customers. This will not only help attract more leads but also build trust and credibility for your brand.
5. Develop strong relationships with other businesses in complementary industries, and cross-promote each other’s products or services to reach new audiences. This can be a great way to tap into new markets without spending a lot of money on advertising or marketing initiatives.
Writing Copy/SEO Content on your website or blog
A well-written website is a key to driving organic search traffic. Here are some tips for writing great copy and SEO content for your website or blog:
- Write for your audience first and foremost.
It’s important to know who your target audience is and what they’re looking for when they visit your site. Write in a way that appeals to them and provides the information they’re seeking.
2. Keep it simple.
Don’t try to cram too much information into one post or page. Be concise and focus on one main topic per piece of content.
3. Use keywords wisely.
When used correctly, keywords can help your content rank higher in search engine results pages (SERPs). But don’t stuff keywords into your content just for the sake of it — this will only hurt your chances of ranking well. Instead, use keywords thoughtfully and sparingly, sticking to a more natural feel.
4. Promote your content.
Once you’ve published great content, make sure it gets seen by sharing it on social media, through email marketing, and any other channels you have available to you. The more people who see it, the better chance you have of generating leads and conversions from it!
Building an email list
Building an email list is one of the most important things you can do for your business. It allows you to stay in touch with your customers and build a relationship with them.
There are a few things you need to do to build an email list:
1. Get a sign-up form on your website
The first thing you need to do is add a sign-up form to your website. This ensures that people who visit your site can opt-in to receive your emails.
There are many ways to add a sign-up form to your website, but we recommend using AWeber’s WordPress plugin. It’s easy to set up and use, and it integrates seamlessly with WordPress websites.
2. Create valuable content
Once you have a sign-up form on your website, you need to start creating valuable content that people will want to receive from you. This could be in the form of blog posts, eBooks, webinars, or even just helpful tips and advice.
3. Send regular emails
Once you have some great content, you need to start sending regular emails to your list. We recommend sending it at least once a week so that people don’t forget about you! Include links back to your website in each email so that people can learn more about what you do.
Active Listening and Empathy to Create Engagement with Others
The ability to listen and show empathy are two important skills that can help you create engagement with others.
Active listening involves being fully present and listening without judgment. It’s important to really hear what the other person is saying, both the words and the emotions behind them.
Empathy is about stepping into another person’s shoes and seeing things from their perspective. It’s about understanding their feelings and needs.
Both of these skills can be helpful in creating engagement with others. By showing that you’re interested in what they have to say and trying to see things from their perspective, you can build rapport and trust. This can lead to deeper conversations and a stronger connection.
Social Media Influencers and how you can work with them
As a small business owner, you may be wondering how you can get your business off the ground without hiring a marketing consultant. One way to do this is to work with social media influencers.
An influencer is someone who has a large following on social media and can influence their followers to take action.
For example, if you sell products on Etsy, an influencer could post about your shop and include a link to your website. This would hopefully result in more people visiting your website and buying your products.
There are a few things to keep in mind when working with social media influencers:
- Make sure the influencer is relevant to your target audience.
There’s no point working with an influencer who has a following of teenage girls if you’re trying to sell products to middle-aged women.
2. The bigger the following, the better.
However, make sure that the influencer’s followers are actually engaged — there’s no point working with an influencer who has millions of followers but only a handful of them ever interact with their posts.
3. Make sure you have a clear idea of what you want the influencer to post about before you approach them.
It’s also a good idea to provide them with some content (e.g., photos) that they can use in their posts.
4. Be prepared to pay the influencer for their help — most of them will expect to be compensated in some way, whether it’s through free products, monetary payment, or both.
If you keep these things in mind, working with social media influencers can be a great way to get your business more exposure and grow your customer base.