The 7 Types Of Competitive Analysis Tools Every Small Business Owner Should Use

Annu Singh
8 min readNov 10, 2022
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There are a lot of things that go into an effective business decision and your posture in the marketplace rests on the foundation of thorough market research.

Without good information on which to base your decisions, you’re likely to make mistakes and spend too much of your budget.

This article stresses the importance and demonstrates the various methods you can use to perform an analysis, find out how businesses around your pricing area are performing and understand how they are being marketed.

Utilize these types of competitive analysis tools to better position yourself in the marketplace!

What is a Competitive Analysis?

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A competitive analysis is a process in which a business evaluates the strengths and weaknesses of its competitors.

This can be done in several ways, but most businesses choose to do it by looking at the competition’s pricing, products, marketing, and customer service.

By understanding what your competitors are doing well and where they could improve, you can make sure that your business is offering the best possible products and services to your customers.

Additionally, by keeping an eye on your competition, you can adapt quickly to changes in the marketplace and ensure that you are always ahead of the curve.

There are a number of different ways to perform a competitive analysis, but some of the most common methods include surveys, interviews, focus groups, and research papers.

No matter which method you choose, be sure to collect as much data as possible so that you can make informed decisions about how to position your business in the market.

Peer Group Analysis

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As a small business owner, it’s important to understand your place in the market. Knowing who your competitors are and what they’re doing is essential to success.

There are a number of different types of competitive analysis tools available, each with its own strengths and weaknesses. Here’s a rundown of some of the most popular options:

1. Peer Group Analysis

Peer group analysis is a process of comparing your business to similar businesses in your industry.

This can be a useful way to benchmark your performance and identify areas where you may need to improve.

However, peer group analysis can be difficult to do effectively if you don’t have access to good data.

In addition, it’s important to choose a peer group that is truly comparable to your own business.

Otherwise, the results of the analysis may not be meaningful.

2. Competitive Benchmarking

Competitive benchmarking is similar to peer group analysis, but it focuses on specific metrics rather than overall performance.

This can be helpful if you want to get a more detailed picture of how you stack up against your competitors.

However, like peer group analysis, competitive benchmarking requires good data and careful selection of peers in order to be effective.

Company Analysis

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As a small business owner, it is important to understand your company’s strengths and weaknesses in relation to your competitors.

There are a variety of competitive analysis tools available to help you do this.

One type of tool is a SWOT analysis.

This involves looking at your company’s strengths, weaknesses, opportunities, and threats.

You can use this information to develop strategies for how to improve your business in relation to your competitors.

Another type of competitive analysis tool is competitor analysis. This involves looking at what your competitors are doing well and what they could improve upon.

You can use this information to develop strategies for how to better compete with them.

The third type of competitive analysis tool is industry analysis. This looks at the overall trends in the industry and how they will impact your business.

This information can help you make decisions about where to focus your resources in order to stay ahead of the competition.

These are just a few of the many competitive analysis tools available to small business owners.

Using these tools can help you gain insights into your company’s strengths and weaknesses and develop strategies for improving your business.

Industry Analysis

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As a small business owner, it’s important to stay up-to-date on your industry and understand what your competition is doing. There are a number of different competitive analysis tools you can use to help you do this.

One tool you can use is Google Trends. This tool lets you see how often certain keywords are being searched for.

You can use this information to see which topics are most popular in your industry and make sure you’re writing about the things that people are actually interested in.

Another tool you can use is Alexa. This website provides traffic data for websites. You can use this information to see how popular your competitors’ websites are and get an idea of where their traffic is coming from.

Finally, Social Mention is a great way to track what people are saying about your competitors online. This platform aggregates social media mentions so you can quickly see what people are saying about your competition.

You can also use this tool to monitor your own social media mentions and track any negative sentiment about your business.

Market Share (Yield Graph)

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In business, market share is the percentage of a market that is controlled by a particular company. It is calculated by dividing the company’s total sales by the total sales of all companies in the market.

There are a number of ways to measure and track market share. One popular method is to create a yield graph.

This graph plots the percentage of a market that a company controls against the percentage of total revenue generated by that company.

A yield graph can be used to identify trends in a company’s market share. For example, if a company’s market share is increasing, it may be indicative of growth in the overall market.

Alternatively, if a company’s market share is decreasing, it could be an indication that the company is losing ground to its competitors.

Yield graphs can also be used to compare different companies’ relative market shares.

This information can be helpful when making decisions about which companies to target for business partnerships or investment opportunities.

SWOT Analysis

1. SWOT Analysis:

A SWOT analysis is a tool used by businesses to help them identify strengths, weaknesses, opportunities and threats. This type of analysis can be extremely helpful for small business owners as it can provide them with valuable insights into their businesses.

2. PEST Analysis:

PEST analyses are another type of competitive analysis tool that businesses can use. This type of analysis looks at the political, economic, social and technological factors that could impact a business. This type of analysis can be very beneficial for small business owners as it can help them to identify potential risks and opportunities.

3. Competitive Benchmarking:

Competitive benchmarking is another useful competitive analysis tool that businesses can use.

This process involves comparing your business against your competitors in order to identify areas where you are strong and areas where you need improvement.

This type of analysis can be very helpful for small business owners as it can help them to focus on areas where they need to make changes in order to improve their competitiveness.

Benchmarking

When it comes to small businesses, competition is always a worry. How can you be sure you’re doing everything you can to stay ahead of the curve?

One way to ensure you’re on the right track is to regularly benchmark your performance against your competitors. This process allows you to see how your business measures up and where there are opportunities for improvement.

There are a number of different ways to go about benchmarking, but some of the most popular methods used by small business owners include:

1. Identifying and tracking key performance indicators (KPIs).

2. Comparing prices and services offered.

3. Monitoring online reviews and customer feedback.

4. Studying competitor marketing strategies.

5. Keeping an eye on industry news and changes.

Negotiating With The Competition

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As a small business owner, you’re always looking for ways to get ahead of the competition. One way to do this is to engage in negotiation with your competitors.

This can be a tricky proposition, as you don’t want to give away too much information about your own business or plans. However, if done correctly, negotiating with your competition can be a great way to gain an advantage.

Here are some tips for how to approach negotiation with your competition:

1. Do your homework. Make sure you know as much as possible about your competitor’s business before entering into negotiations. The more you know, the better positioned you’ll be to make favourable deals.

2. Be clear about what you want. Know exactly what it is you’re hoping to gain from the negotiation before starting talks. This will help you stay focused and not give away anything you don’t need to.

3. Offer something in return. If you want your competitor to give up something, be prepared to offer something of value in return. This could be information about your own business plans or offerings, or something else of value that they would find beneficial.

4. Be willing to compromise. In any negotiation, there has to be some degree of compromise from both sides in order for a deal to be reached. Be prepared to make concessions in order to get what you want out of the negotiation.

5. Negotiate in good faith. This means being honest with your intentions

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Annu Singh

A booming writer, trying to experience life & write a few words about it.