The Ultimate List: The Best Social Media Calendars, Tools & Templates To Track Your Content

Annu Singh
6 min readNov 14, 2022
Photo by Jakob Owens on Unsplash

Social media is a powerful marketing tool that can help you reach your audience, but it’s easy to get overwhelmed by all the content you need to post.

A social media content calendar will help keep track of what’s happening on each platform and when it should be posted.

You can also use this list as a guide for building your own social media calendar.

What is a social media content calendar?

Photo by Windows on Unsplash

A social media content calendar is a tool that helps you plan out your social media content.

You can use it to track the date and time of every post, as well as where in the day or week each post should go up.

Social media calendars are great for scheduling posts so they’re more consistent, but we recommend keeping things flexible too — you might want to post at different times during the day or week depending on what works best for engagement (or even which audience you’re targeting).

For example, if one day I’m planning on doing four posts per hour but another day I only want one post per hour…then by all means go ahead and schedule those extra four hours!

This way no matter when you’re posting online during any given week/month/year everything will stay fresh without feeling like work.

The Benefits of a Social Media Calendar

Photo by LUM3N on Unsplash

A social media calendar is a great way to stay organized and on top of your content.

A calendar can help you plan ahead, manage your time and track what you’re posting.

It’s also an easy way to keep tabs on the latest industry trends so that when there are new opportunities in front of you, it won’t take long for them to appear on the calendar screens.

One benefit we love most about using a social media calendar is how helpful they are when it comes to having an effective presence online — especially if you want people who may follow or like your posts (or even just like reading them).

How to Create a Social Media Calendar?

If you’re new to social media, creating a calendar can seem like a daunting task. But don’t worry — we’ve got your back!

We’ll show you how to create the perfect social media calendar that fits your business needs and helps you get the most out of every post.

To start with, let’s take a look at what makes up a typical social media calendar:

-Schedule posts for all of your social media accounts -Set up reminders for yourself and other team members (optional) -Tailor each post to the specific channel, audience, and objective

-Measure key performance indicators (KPIs) to track the effectiveness of your efforts

What Type of Social Media Content Should You Post?

When it comes to posting on social media, you need to keep in mind that there are two main types of content:

  • Relevant post content.
  • Unrelated post content.

The first type of content is relevant because it pertains directly to your audience’s interests and needs (for example, if you’re a business owner who sells yoga clothes online, then posting photos of people doing yoga will likely attract followers who love the idea).

This type of post is also engaging since they encourage engagement by asking questions or providing answers at the end (e.g., “What do you think?”).

It also has great potential for sharing because users can share links without having to leave their current page or tab — and those extra clicks can lead them back over again!

The Best Social Media Scheduling Tools and Apps

Photo by Timothy Hales Bennett on Unsplash
  • What are the best social media scheduling tools and apps?
  • How do you choose the right one?

If you’re new to social media scheduling, it can seem like a daunting task. There are so many options out there that all look pretty similar.

But don’t worry, we’ve got your back! We’re going to break down what makes each tool unique and help you decide which one is best for your business or team.

First things first: What makes a good social media calendar tool?

There are a few key things that make a good social media scheduling tool. The first is easy-to-use scheduling options. You don’t want to have to spend hours learning how to use your calendar — you just want it to work!

Another important factor is speed: How quickly does the app or tool load, and how long does it take for your updates to go live?

This will vary depending on what type of device you’re using and how many accounts you’re connecting with at once, but we’ve found that some tools are simply slower than others.

Finally, we look at the features each tool offers — like analytics capabilities and the ability to schedule for different platforms, like LinkedIn and Twitter.

We’ve outlined our top picks below based on these three criteria so you can make an informed decision about which one is best for you.

The Best Free Social Media Content Calendar Templates

The best free social media calendar templates are a godsend for anyone who is trying to keep track of their content.

Social Media Calendar Template: How to Create Your Own Social Media Content Calendar in Excel Format

This template makes it easy for you to create your own social media calendar in Excel format and store it on Google Drive or Dropbox.

You can use this tool if you want an option other than Google Sheets, but we found that it didn’t work as well as our favourite free calendar tools listed below.

Social Media Content Planner Template: Free Template For Creating Your Own Social Media Content Planner With Templates For Instagram Stories & Facebook Posts!

A social media content calendar will help you get more organized and manage your social media content strategy

A social media content calendar can help you get more organized and manage your social media content strategy.

It will help you plan, prioritize and meet your goals.

It also helps you stay on top of trends by letting you know when they’re happening so that you can be ready to respond in real-time.

And lastly, it saves time by avoiding the unnecessary work of having to constantly sit down with a paper calendar every week (or month).

A media content calendar is a great tool for social media marketers. It will help you plan, prioritize and meet your goals.

It also helps you stay on top of trends by letting you know when they’re happening so that you can be ready to respond in real-time.

And lastly, it saves time by avoiding the unnecessary work of having to constantly sit down with a paper calendar every week (or month).

Conclusion

We hope you’ve found this guide helpful, and that it has helped you to achieve more success with your social media content. We wish you the best of luck as you continue to grow as a business and brand!

--

--

Annu Singh

A booming writer, trying to experience life & write a few words about it.